Trends
Observable changes in society or the market pointing in a specific direction that are constant over a certain period of time. A trend exists outside of the company and independently from it.
Technologies
Practical applications of scientific knowledge to solve a (technical) problem.
Opportunity Spaces
Fields of innovation addressing (hidden) market/customer needs that provide a strategic direction in terms of creating new businesses, services, or products.
Inspirations
Concrete examples of emerging trends or technologies and their application.